There is something to be said for branding in the automotive world. You start to expect a certain level of quality from brand names that have delivered well for you in the past. Dodge has understood the value of their brand name which has come to represent solid and reliable cars in every price range. They have cultivated that brand image through marketing and through the performance of the vehicles that Dodge has put on the market over the years.
The official brand message that Dodge wants to get across to its customers is one of excellence, functionality and aggressive styling. If ever there were two Dodge models that exemplified these ideas perfectly, they are the Dodge Charger SRT8 and the Dodge Challenger SRT8. These two Dodge models have been staples of the muscle car world and for good reason. Both are able to represent what is really great about American muscle car design. They demonstrate amazing power, eye-catching looks, precision handling, and cutting-edge technology, and those four characteristics are what made muscle cars so dominant during the classic era of muscle car culture.
Dodge has plenty to offer outside of the muscle car category as well. They have strong offerings in the family and SUV vehicle categories. In fact, to many family car buyers, Dodge is the brand name they trust for a family car that is roomy enough for all of the activities of a busy family and dependable so they do not have deal with having the family car in the shop so often.
Within the Chrysler family, the Dodge brand name has plenty of respect. The hot-selling Dodge models that are making the brand name earn their spot in the Chrysler family are the Dodge Journey and the Dodge Caliber. Each of these models has taken a spot in the top five sellers for Chrysler, which means that we can expect that Dodge will continue to be a force in the automotive world and continue to make cars that live up to the brand name values of excitement, reliable functionality and styling that will turn heads on the muscle car circuit, at the race track, or at the supermarket.